Insights & Intelligence.
The manual for modern digital acceleration. Exploring the intersection of high-fidelity engineering and synthetic intelligence.
Cheap CPM, Expensive Customer: Cross-Platform Ad Costs by Vertical
Cheapest CPM rarely buys the cheapest customer. CPM is a supply price, not a demand price — how five platforms compare on cost per acquisition, by vertical.
Your AI agent passed the demo. Now make it pass the harness
A demo proves nothing about an AI agent. Deployability comes from a logged eval run: frozen cases, ground truth, a failure taxonomy and a pass/fail gate.
Meta published which surfaces grew. Here's what it won't tell you.
Meta's Q3 disclosure shows where attention went. None of it says whether your ads sold anything. The three questions to run before you move budget.
Your site has a second front door now: pages and APIs
Google's CEO says agents will reach your site two ways: pages and protocols. What that changes in a rebuild quote, and five decisions that move the number.
What Google, AI Mode, and ChatGPT actually read on your product page
Google's own guide says product answers come from blogs, videos and forums. What to fix on a product page first, what to skip, and which engine reads what.
What to demand a media buyer prove about invalid traffic
Meta and Google filter invalid traffic on their own inventory, but filtering is not proof. The clause, the three monthly numbers and the keep-cap-cut rule.
Your WhatsApp template gets rejected twice before it sends
Most WhatsApp template rejections are predictable before you submit. The category decision, the rejection-to-fix map, and the pre-submission checklist.
Your Booking Agent Needs One Write Action. Scope It.
Agent credentials got solved this week. Booking actions did not. Start a booking agent with one write action — create — and gate move and cancel behind a human.
Your own brand query is split across two homepages
Your brand query is the cheapest demand you own. On a bilingual site Google splits it across two homepages. Here are four checks that fix it.
The Cloudflare Workers Limits That Decide Your Build
Cloudflare Workers halts deploys for three reasons beyond code: 100,000 asset files per version, a Node heap sized by the wrong machine, and nodejs_compat.
LinkedIn counts four things. Your pipeline counts another.
LinkedIn's new B2B attribution guide maps what each campaign objective counts and over which window. The reconciliation that makes a LinkedIn CPL readable.
AI Automation Moves the Work, It Doesn't Remove It
Automation rarely deletes work — it relocates it. The step, decision and handoff test shows whether your AI automation removed work or just moved it.