Insights & Intelligence.
The manual for modern digital acceleration. Exploring the intersection of high-fidelity engineering and synthetic intelligence.
AI Search Now Runs on Three Separate Citation Rulebooks — Here's the Data
New CiteLens study of 320 buyer queries reveals Google AI Mode and Perplexity cite 89–93% from Google's top-10 organic results, while ChatGPT only pulls 30% from the same pool. Claude lands at 53%. One GEO strategy won't work for all four engines.
Clientify vs Zoho Marketing Automation: Which Platform Delivers Better ROI for LatAm SMBs?
Honest comparison of Clientify and Zoho Marketing Automation for Latin American SMBs. Pricing, WhatsApp integration, email automation, and a decision framework based on real implementations.
53 Days: The Real Lifecycle of a Winning Meta Ads Creative (Data from 6,552 DTC Ads)
We analyzed 6,552 live DTC ads to answer the question every Meta advertiser asks: how many creatives do I actually need and how often should I refresh them? Benchmarks, a production framework, and what the data reveals about creative pipeline strategy.
Strapi vs Sanity for Media-Heavy Sites: What We Learned from Real Projects
A head-to-head comparison of Strapi and Sanity from Mintec's direct project experience with media-heavy sites: AI-generated images, multi-resolution video, and large asset libraries. Decision framework, real cost data, and when to choose each.
CRM Automation Workflows with n8n: 3 Processes We Built for Real Clients (and the Mistakes We Made)
We built CRM automation workflows with n8n for real clients — email-to-CRM pipelines, data hygiene automation, and event-driven task generation. Here's the architecture, the mistakes, and what it actually costs.
Audience Targeting Is Dead on Meta: How Andromeda Changed Everything in 2026
Meta killed audience targeting as we knew it. Andromeda made creative your only targeting lever. Here's why interests, lookalikes, and demographics no longer drive performance — and how to rebuild your campaigns for 2026.
Gemini 3.5 Pro's 2M Token Context Changes GEO. Here's How.
Google launches Gemini 3.5 Pro on July 17 with a 2-million-token context window and Deep Think reasoning. This changes how AI reads, evaluates, and cites your content. Here's what to adjust in your GEO strategy.
From AI to Browser: A Production Pipeline for AI-Generated Website Media
AI-generated images come out of the model as 2-3MB PNGs. Without a generation, optimization, and delivery pipeline, they destroy your LCP. Here is how we built ours at Mintec.
From Next.js to Astro + Cloudflare Pages: Our Migration Story and Real Performance Numbers
We migrated mintec.co from Next.js on Vercel to Astro on Cloudflare Pages. The real numbers: 94% less JavaScript, 0.8s First Contentful Paint, 3x faster builds, and $49/month saved in hosting costs. Here's what we learned and how to decide if your project should follow suit.
Beyond the Initial Prompt: How to Train and Continuously Improve Your AI Chatbot
74% of AI chatbots lose accuracy within the first 3 months without continuous training. A practical framework based on real implementations with clients across Latin America.
Google Says GEO Is Just SEO. We Checked the Data.
Google's May 2026 AI optimization guide says GEO is just SEO — same ranking systems, same signals. But the Search Console AI Performance report that dropped in June tells a more nuanced story. Here's what we found.
We've Managed 200+ TikTok Ad Campaigns in 2026 — These 5 Creative Mistakes Get Rejected the Most (and How to Fix Them)
TikTok tightened its ad review process in 2026 after the Oracle transition, implementing automated trust verification alongside human review. Based on managing 200+ campaigns for clients across LATAM and the US, we identified the 5 creative mistakes that cause the most rejections — unsubstantiated claims, low-quality visuals, deceptive edits — and the pre-validation workflow that slashed our rejection rate from 40% to 8%.