Insights & Intelligence.
The manual for modern digital acceleration. Exploring the intersection of high-fidelity engineering and synthetic intelligence.
Vibe Marketing for B2B: A System for Human-Led Growth
Vibe marketing for B2B blends human positioning with AI-assisted execution. Use a system to ship faster without diluting strategy or trust.
AI Agents for Back-Office Operations: Automating the Internal Work Nobody Sees (But Everybody Pays For)
73% of back-office tasks can be automated with current AI agents. Here are the categories that work, the real costs, the architecture patterns we use in production, and —more importantly— what you should definitely not automate.
AI Search Trust Is Cratering. Here's Why That's Your GEO Opportunity.
Fractl found AI search 'helpfulness' dropped from 82% to 54% in one year. YouGov says only 28% of Americans trust AI search. But here's the paradox — usage is surging, and the trust gap is creating a massive opening for brands that invest in credibility signals. Here's the framework.
How We Test 15+ Creative Variants for Meta Andromeda in 7 Days (No, You Don't Need a Big Team)
Meta Andromeda needs 15–20 diverse creatives per campaign to optimize delivery. But most agencies test 3 variants and call it done. Here's the 3-phase testing framework we use at Mintec — including specific cadences, creative diversity thresholds, and the exact process for cycling losers out without blowing your budget.
View Transitions API in Production: Patterns Beyond the Demo
A production guide to the View Transitions API with real patterns: cross-document navigation, element matching, fallback strategies, performance implications, and what we learned implementing it on production projects.
Document and Contract Automation for Consultants: From First Draft to Signed Deal
Consulting firms lose 10-15 hours per proposal rewriting content that already exists. Heres how to automate the full document lifecycle — proposals, contracts, SOWs — based on 2026 data and real implementations with Latin American firms.
Instagram Ad Costs by Industry in 2026: CPC, CPM and CTR Benchmarks
Instagram ad costs vary 4.8x across industries — from $0.38 CPC in food & beverage to $1.85 in finance. This guide breaks down 2026 benchmarks for 12 industries, placement cost behavior, and a step-by-step framework to calculate your ad budget without guessing.
How to Measure GEO ROI in 2026: The 4 Metrics That Actually Matter
Google's AI Mode just crossed 1 billion users. ChatGPT referral traffic converts at 7% — higher than organic search. Yet almost nobody measures GEO ROI correctly. Here's a practical framework with the 4 metrics that separate signal from noise.
Adaptive Video with Astro 6: How to Serve the Right Format, Resolution, and Codec Per Device
HTML's <video> tag does not adapt anything. The browser requests one file and either plays it or not. Here is the pattern we use at Mintec to serve adaptive video in Astro 6 projects — with codec switching, viewport-based resolution, and a poster strategy built for LCP.
AI Automation vs Custom App vs SaaS: How to Decide
Three paths to automate your business: AI workflow, custom app, or SaaS. A decision framework built from real implementations with clients across Latin America.
The Vanity Metric Problem in GEO: Why Most AI Visibility Scores Are Misleading
Over 40 GEO tools now measure 'AI visibility.' Most track things that don't correlate with traffic or conversions. Here's what actually matters for generative engine optimization measurement.
Your Meta Ads CPA Just Jumped 38% — Here's What's Driving It and How to Fix It
Average Meta Ads CPA climbed from $27.66 to $38.19 year-over-year — a 38.1% jump. It's not your targeting, it's not your product. It's the perfect storm of Andromeda, CPM inflation, and accelerated creative fatigue. We break down what's actually happening in the accounts we manage and the three levers we're pulling to recover ROAS.