Synthetic Media: Revolutionizing Video Production
Learn how AI is democratizing audiovisual production, allowing studio-quality content creation without cameras or microphones at a fraction of the cost.
For decades, high-quality video production has been reserved for those with big budgets. Hiring actors, renting studios, setting up lighting, and editing hours of footage cost thousands of dollars and weeks of work.
Generative AI has shattered that barrier. Welcome to the era of synthetic media.
What is Synthetic Media?
Synthetic media is audiovisual content generated or modified by artificial intelligence. We're not talking about robotic animations; we refer to hyper-realistic avatars you can't distinguish from real humans and cloned voices with perfect emotional intonation.
At Mintec, we use these technologies to help brands scale their content production like never before.
Disruptive Applications
1. AI Avatars for L&D and Training
Need to update your corporate training videos? Forget about re-shooting.
- Generate an avatar of your instructor.
- Simply update the text script.
- Generate a new video in minutes, not months.
2. Personalized Marketing at Scale
Sending a personalized video to every customer used to be impossible. Not anymore.
- Record a single base video.
- Use AI to modify lip movement and audio to speak each customer's name.
- Send thousands of personalized greetings that drastically increase conversion rates.
3. Instant Global Localization
Your brand is global, but your dubbing budget isn't.
- Translate your videos into over 30 languages automatically.
- AI not only dubs the voice (keeping the original tone) but also adjusts lip movement to match the new language.
Ethics and Quality
We know "Deepfakes" have a bad reputation. That's why at Mintec we operate with a strict Transparency and Consent policy.
- We only clone voices and faces with explicit permission.
- We label synthetic content where appropriate.
- We prioritize "human" quality in scriptwriting and creative direction.
"The technology is synthetic, but the emotional connection must be authentic."
The Future is Generative
Traditional production isn't going away, but it will become a niche art. For daily business communication, agile marketing, and educational content, synthetic media is the new standard.
Want to see your CEO speak fluent Japanese or create a virtual anchor for your weekly news?