How to do creative copywriting for social media + EXAMPLES
How to do creative copywriting for social media + EXAMPLES
Creative copywriting What is it? Should it be important for your business? Copywriting has existed for a long time, even before the digital revolution that has characterized the 21st century. The term "copywriting" comes from English and translates to advertising writing.
Many famous advertisers throughout history have been pioneers in this profession, such as David Ogilvy, considered the father of modern advertising. He has said a lot about advertising writing. Here’s a quote worth sharing: “Consumers decide to buy or not to buy based on the content of your ad, not its form.”
In this article, we will delve a little deeper into how advertising writing helps position your brand on social media to increase your sales (we will also provide examples of ads that are working).
5 steps you should follow before doing creative copywriting
Creating texts that generate sales is not achieved “just by writing”; it is important to follow a research and creative process before sitting down to put your ideas into the texts for your social media. Right now, we will explain the five steps prior to advertising writing:
1. Understand your products and services 100%
The first and most important step is to know exactly what you are selling. You must understand your main differentiator, the characteristics, and benefits of your products and services. What are the keywords that consumers use to search for what you sell? It is also important that you know these.
2. Know your consumer
The buyer persona is also part of the entire writing process. Who is that ideal customer willing to pay for your products or services? How do they communicate? It is important to know all this to have an effective conversation with each of them.
You should also ask yourself: What bad experiences have they had or heard that people needing your product or service have gone through?
What do they expect, or what minimum expectations do they have of a business similar to yours? Once you get into the mental process of your buyer, it will be easier to write those pieces of content.
3. Research, research, and keep researching
Research is the key to success in copywriting. This part is linked to the previous point but goes a bit further. Using simple research techniques such as interviews, casual conversations, forms, and even comments on social media will help you understand your sector and the people interested in it more deeply.
Research also helps you make strategic decisions in your business. What are the best-selling products in your sector? You can discover this with good market research.
4. Analyze the results
It’s okay to test all the time, and it’s also totally necessary. But it’s also important to know what has worked in the past and use it again. Does your audience respond better to well-constructed arguments, or are they more emotional? Start conducting a thorough analysis of all the texts you have written for your brand’s social media, review which ones have worked best, and repeat with new texts.
Be careful, it’s not about replicating old texts; rather, it’s about using those elements that worked. For example, if you posted an image listing the benefits of your products and it had excellent results, you should look for other benefits and use them to exploit that growth opportunity.
5. Don’t list features, enchant with benefits
Start by telling the benefits!
Mentioning the characteristics of your products or services can be boring at first; of course, it depends on your buyer persona’s preferences. Deep down, your consumer wants to know how your product will help solve their typical problems, and the characteristics cannot show that part.
Instead of saying “500 GB of capacity,” you could try “Store your favorite movies, don’t run out of space.” It’s about exciting your potential customer at first; then you can list the features.
Writing to sell is an art that is mastered with practice, time, and also effort. At Mintec, we are an agency specialized in the best practices to improve results in digital marketing campaigns. From copywriting to digital strategy. Would you like to grow more? Contact us.