The Death of Stock Photography: Generative AI for Unique Brand Assets
Stop using the same Unsplash photos as your competitors. Discover how Generative AI allows brands to own their visual identity completely.
We've all seen “The Girl Laughing at Salad.” Or "The Business Handshake in a Glass Office." Stock photography is functional, but it’s the antithesis of branding. It dilutes your identity because it belongs to everyone.
Until recently, the alternative—custom photoshoots—was prohibitively expensive for day-to-day content. Generative AI (Midjourney, DALL-E 3, Flux) has closed this gap.
Owned, Not Rented
At Mintec, we are transitioning clients from stock libraries to Custom Model Inference. We train or fine-tune image models on your specific brand guidelines:
- Color Palette Enforcement: The AI knows your exact hex codes.
- Style Consistency: Whether you want "Cyberpunk Noir" or "Minimalist Bauhaus," the AI replicates it perfectly every time.
- Subject Permanence: We can create a virtual brand ambassador and place them in infinite scenarios without ever booking a flight.
Cost vs. Quality Optimization
A traditional photoshoot for a 10-image campaign might cost $5,000 and take two weeks. With our generative workflows, we can produce 500 variations in an afternoon for a fraction of the cost, selecting only the top 1% that are truly exceptional.
Speed to Market
When a trend hits social media, you can't wait for a photographer. You need assets now. Generative AI allows our creative teams to go from "Idea" to "Instagram Post" in under an hour, with visuals that look like they took days to produce.
The Legal Landscape
We navigate the copyright complexities for you. We focus on “Human-in-the-Loop” creation, ensuring that significant human creative input allows for better IP protection and ethical usage.
Don't settle for generic. Make your brand uncopyable.
