How does Digital Marketing work for E-commerce?

Do you know what Digital Marketing for E-commerce consists of? If you want to position yourself among the best, grow, and increase your income, of course you do!

In this post, we will talk about everything you need to know about Digital Marketing. Keep reading and learn how you can make yourself known in this world.

What is Digital Marketing for E-commerce?

Before we talk about how Digital Marketing for E-commerce works, we want you to know some terms.

Digital Marketing

E-commerce

It is the component of marketing that uses the Internet and digital technology online to promote services and products.
All the techniques used in the off-line world are imitated in this environment.
Digital Marketing for commerce
guides the virtual buyer to a site and persuades them to purchase services and products online.
In this new realm, there are characteristics such as immediacy, tools, and the disruption of networks that help us make real measurements.

It is a way of buying and selling,
services or products, that is carried out specifically through the Internet. These are transactions between sellers and buyers, through a platform with an online system that manages payments and
collections electronically.

Types of E-commerce

There are 7 types of commercial transactions in Digital Marketing for Commerce that you can conduct online.

B2B - Business To Business

This is a commercial transaction between two companies that operate on the Internet. In this business, final consumers do not intervene.

To participate in this type of commerce, we recommend having prior experience in commercial relationships with other brands. Also, we suggest that you have a robust logistics system that meets customer needs.

Make sure to have your tax situation in order; this way, you will avoid problems operating, declaring taxes, and issuing invoices.

B2C - Business to Consumer

It is responsible for fostering commercial relationships between businesses, regardless of their size. Online stores and marketplaces are part of this category. These are aimed at meeting user needs. Therefore, customer service must be a priority for entities in this classification.

C2B - Consumer to Business

These are transactions in which independent consumers offer their products or services to organizations. This is very common, thanks to digital media such as social networks, videos, blogs, and podcasts.

C2C – Consumer to Consumer

These could be considered one of the most well-known types of commerce. It is the exchange that takes place between consumers and does not require any company in between. It is an informal transaction, usually at lower prices than in other types of commerce.

G2C - Government to Consumer

In this category, digital monetary transactions occur between the government and consumers through official portals. They provide security and speed for carrying out procedures.

B2G or B2A - Business to Government or Business to Administration

This is when government entities purchase goods or acquire digital services from companies through e-commerce.

B2E - Business to Employee

These are purchases that companies make for their employees. This type of commerce is very common in the labor world, especially in competitive markets where there is a high turnover of staff.

Examples

Here are some examples of e-commerce according to its types:

B2B

Some of the most common examples are:

Companies that make wholesale purchases from another organization.
Platforms that manage and create online stores, such as Tiendanube.
Virtual stores that act as intermediaries between a supplier and the end customer. This model is known as dropshipping.

The company Fracking Design is an example of a sustainable B2B Tiendanube that specializes in producing corporate products such as wallets, bags, among others. It also sells to the end consumer (B2C).

B2C

Here we have intermediaries that facilitate commercial exchanges between customers and companies. Such as:

Mercado Libre, Linio, and Amazon
Walmart
Spotify or Netflix

An example of a B2C Tiendanube is Fera. A stationery and publishing brand that offers products with original designs.

C2B

In this category, you find professional or amateur photographers who sell photos to an image bank like Shutterstock. Another example is someone participating in paid market studies conducted by brands.

C2C

This is a common and non-exclusive category. We can find people advertising their products on Facebook's Marketplace or any other platform (Etsy, eBay, etc.). Airbnb is another example of C2C e-commerce as it facilitates transactions between individuals.

G2C

Among these, the following stand out:

Payment of vehicle fines.
Digital procedures, such as obtaining a driver's license.

It also includes tax payments through the AFIP Portal.

B2G/B2A

Some examples are:

Design agencies that develop branding for a government campaign.
The hiring of a company by the government to design a website.

Another example is the sale of furniture for the improvement of a public area.

B2E

You can see this in companies that pay for software licenses for their employees to use. You can also see it in prepaid medicines that a company provides for its contracted employees.

Application of E-commerce

In its beginnings, the term was applied to transactions conducted through electronic means, such as electronic data interchange. However, thanks to technological advances, the term has changed. It now refers more to the sale of services and goods via the Internet using electronic payment methods.

Examples of the above include:

Credit cards
Other new technologies

The amount of commerce has grown extraordinarily thanks to the Internet. Many businesses use this method, thus stimulating the creation and use of technological innovations such as supply chain management, electronic funds transfer, online transaction processing, internet marketing, among others.

How Digital Marketing for E-commerce Works

Digital Marketing for Commerce creates and shares valuable free content that directs customers' attention to a service or product. The most commonly used formats for such actions are video and blog posts. You can even create other forms of content, such as:

E-books
Print materials
Podcasts
Webinars

Regardless of the format you choose, the content you disseminate must be useful to your target audience. If the strategy we apply helps your potential customers, they will see you as an expert, increasing the likelihood that they will purchase your product or service. When creating content, you must ensure that:

Rankings improve
It answers your customers' questions about the product.

This is not only for Google but for other search engines. To improve your page's ranking in search engines, you should follow these steps:

Identify the main keywords people use to find the product you offer.
Share your content through links to websites, social networks, and forums related to your product.
Maintain a minimum of 600 words of content on your site and provide details that will be indexed by search engines. Ensure your content is valuable and always focus on the customers.

Digital Marketing for Commerce should always include frequently asked questions that contain keywords in a significant way.

There are also share buttons enabled for social networks like Facebook and Twitter, which can help you with visibility. The more visibility your store has, the greater the organic traffic directed to it.

How Does E-commerce Benefit Buyers?

There are many advantages to this type of commerce, including:

Daily Functionality

You can be resting, spending time with your family, or having dinner, but your business will continue to operate and generate income. It will be available to all interested customers.

Personalizes the Customer Experience

There are a variety of tools that can be used in this type of commerce, such as knowing who your customer is and what they did in your store. By knowing these details, you can apply strategies that help the customer purchase products or services.

Peace of Mind for Users

Some people have expressed their discomfort when entering physical stores because they have to interact with salespeople. There are others who do not have enough time to shop in them, so they are forced to postpone their purchases.

But with e-commerce, the customer will feel secure because they will not have to interact with another person or waste time in lines.

You Can Easily Locate Your Customers

Sometimes people feel distrustful about leaving their personal information in physical stores; they may not even provide accurate data. But with e-commerce, you have tools that facilitate obtaining this data.

For example: if someone is in the shopping cart and wants to buy immediately, they must leave their personal information to proceed. If they want to receive offers, they also need to provide their personal information.

Selling Large Quantities of Products Without Stress

Long lines generally cause discomfort and lead many people to give up on shopping in that place. But with a physical store, you can dispatch large quantities of orders without the person getting frustrated waiting.

Lower Costs Compared to Traditional Commerce

The difference in investment you use in a physical store is higher than what you make in a virtual one. Since they require space, which implies renting or purchasing a location, paying utilities, decorating, buying furniture, and hiring salespeople.

In contrast, an e-commerce requires fewer human resources and physical space.

Grows Much Faster

Social networks have been very helpful in promoting your business or brand, as they allow you to easily make yourself known. There are even tools that serve to publish your website, services, or products, which you can utilize.

Globalization and Coverage

You can offer your products anywhere in the world, and anyone can access them.

Accessibility

The potential customer can view the product description whenever they want.

Communication

Through this medium, you have the opportunity to receive comments, suggestions, requests, compliments, or complaints from your customers. This helps to improve your services and provide users with quality products.

Also, through the behavior of online buyers, you can understand people's interests, which implies improving your business.

What Does E-commerce Offer?

E-commerce provides a wealth of utilities, among the most notable are:

Increases sales opportunities. If you use traditional commerce methods along with electronic channels, you will significantly increase your sales.
Promotion of innovative products. Usually, in traditional markets, launching new products requires a strong investment in advertising. Additionally, organizing logistics to deliver them to different sites or points of sale.
Allows you to make your brand known.

Marketing in the Internet community makes all your advertising easier to spread and enhance.

Marketing Strategies in Commerce

Through Digital Marketing for Commerce, you can attract customers using social media, email campaigns, among others. To do this, you need to employ some strategies in such a way that you can reach consumers and convert them into customers.

Use social media marketing. It is a way to approach potential consumers. It provides a communication channel for people to interact with the product.
Optimize search engines. SEO is one of the most effective strategies you can employ. This will ensure the good positioning of your brand. Some relevant factors for such a strategy include: page structure, proper use of keywords, page loading speed, among others.
Give authority to your brand through Content Marketing. This also helps you rank in organic searches and generates leads for your campaigns.

You can also:

Run promotions. For example, on your products, news, events, and offers, through Email Marketing.
Implement retargeting. This strategy will show ads for your products on other web sites and remind users of them, increasing the likelihood of purchase.
Adapt your website to mobile platforms. This is a way to get closer to your customers, ensuring attention in the environment and quality of access.
Focus on the customer experience. Using a unified service model. You can integrate different online or offline channels and offer a more complete shopping experience.

If you use the strategies we have presented well, you will generate visibility and increase your company's reach, thus increasing sales.

Tools in Marketing

There are 4 basic tools in Digital Marketing for Commerce, aimed at promoting products online:

Search Marketing – SEM. This is the use of sponsored link programs.
Content Marketing. This involves creating quality content for publication on your site.
Display Marketing. These are strategies for displaying banners on portals through the Adwords Display Network.
Relational Marketing. These are launches on social networks.

Centuries ago, the term Digital Marketing for Commerce seemed like a strange and unclear concept, but today it is one of the most used strategies. These are directed towards the electronic marketing and communication of services and products. They are essential for companies to communicate clearly.

If you have a business and need to make yourself known to sell, this is the best way to do it. Position yourself and rank among the top! Contact us and visit our social networks to learn more about the latest news.