Digital marketing and social media: the perfect union?

Social networks cannot be separated from digital marketing; this is an unavoidable law for those who want to position their brand or service. Each one functions differently, has its own algorithm, and is aimed at capturing a specific audience. What is the relationship between digital marketing and social networks? Why are social networks important for digital marketing? Let’s take a look.

Well-thought-out and targeted campaigns on social networks are effective for building loyalty and acquiring potential customers. When preparing a content marketing strategy, it is significant to choose the social network with the objectives and the sector in mind that this process is directed towards.

It is important to know all the social networks and how each one works to focus your commercial strategy. Depending on their algorithm, you can adapt it to project your brand:

Online
Offline
Ebooks
Congresses
Podcast
Webinar

Social networks have leveled the playing field for brands; both large companies and small startups have the same opportunities to take advantage of these mass communication tools.

The success of a brand goes beyond selling. It is about being in the lives of consumers and meeting their needs. Undoubtedly, these platforms are key factors in achieving this. The feedback generated through these means is the safest way to connect with your brand's users in real time.

Humanizing a brand is the result of combining digital marketing and social networks. And it is not the only benefit; below we will address two key contributions in favor of your brand.

Deepening the brand image

When we talk about deepening a brand, we refer to giving it life and a place in the everyday lives of users. Achieving that they think of it while they eat, play, or rest. This requires two key actions: talking and listening; it is the most successful e-commerce strategy.

How do you talk to your audience? Through the online presence of the company, this is how you project yourself to your public. And how do you listen? Through social networks, they allow you to interact with the target niche. These are two key actions to deepen your brand's image.

We have all noticed how different brands are now closer to people; they are no longer cold or distant. We can know who is behind them, their story, their achievements, their goals, and even their faces.

The previous idea represents the fundamental objective of brand depth: to reach the minds and hearts of consumers by showing the reality of the business.

Increasing brand reach

Obviously, this is a primary objective for digital marketing, and undoubtedly, virtual communities are allies in achieving it. There are many current tools available to spread your brand easily and economically.

This point is very interesting because we all want to achieve positive results with minimal investment. Some think that a lot of money is needed to make a brand go viral, but the truth is that it can be achieved with a low budget.

To improve brand reach, you must apply good cyber marketing strategies, making use of social media. Entrepreneurs should pay special attention to this point when building their audiences.

It is not the most expensive ads on the Internet that boost a product or service, but the right combination of marketing and virtual communities.

It is about applying digital tools to conduct e-commerce through social networks. As some specialists point out, these strategies aim to "socialize," that is, to make the company known on a virtual platform where users and brands coexist.

Here we indicate the strategies that yield the best results:

Planned campaigns

This relates to defining the most suitable social network according to your need, choosing it by objective and sector. Remember that managing marketing campaigns on several social networks at the same time can be very exhausting. At this point, you should also consider your audience and your team's capacity.

In planning the campaign, it is important to establish an evaluation of the metrics yielded on these social platforms; undoubtedly, the success of any campaign depends on this.

Valuable content

A topic that is gaining more relevance every day is the creation of valuable content for users. This involves more than just SEO strategies; you must know what people need at this moment to provide them with information that benefits them from every point of view.

Through social networks, we can stay in touch with our customers, understand their expectations, desires, needs, and consequently tune the content. Make sure it is educational and/or informative, and very rarely for selling.

User attention

This point is closely related to the previous one and is the foundation of the new model of digital commerce. Virtual activity, more than in-person, demands a good user experience.

The global Internet market puts almost everything we need at our fingertips; there are many companies competing online. Therefore, if we want to retain and attract customers, we must offer a good experience to users.

It is important to respond to questions and resolve issues in real time; this is an excellent strategy to attract and retain customers.

This is a question that every entrepreneur or business owner should ask themselves at this time; otherwise, they will not achieve their objectives.

The projection, consolidation, and growth of a brand is inseparable from a social media marketing strategy. Remember that 70% of consumers conduct searches, even using social networks, before making a purchase.

We can liken the vast global virtual community to the ideal fertile ground for business flourishing. The results will show if the strategy we are implementing is not the right one; in that case, we must be reasonable and try other tools.

Remember that in this area, consistency and perseverance are required to achieve the goals.

What role do virtual communities play today in marketing events?

The so-called marketing events are very popular today thanks to their promotion in virtual communities. Instagram, YouTube, and other social networks are powerful tools for disseminating information about events.

The numbers speak for themselves; it is estimated that 95% of users on the global Internet network use social networks. This is the clearest evidence of the role of networks in marketing events that seek to connect the brand with the user.

Marketing events take advantage of social networks, before, during, and after the event. Even if the event offers valuable content, you can make it go viral, which will enhance your brand.

How to obtain the best digital marketing strategy?

The best digital marketing strategy that works for one company may not necessarily work for another, even if they have the same sales volume and are engaged in the same e-commerce activity. The reason is that each company is a distinct entity, and whoever designs a strategy must be aware of this.

To achieve the strategy that works for your brand, you must know your business, the market, and the competition well. In this case, you can ask yourself:

Who are you producing for?
What type of person is interested in what you do in your business?
What is your venture's short-term and long-term goal?

Based on these questions, choose the most convenient strategy.

We help you create effective marketing strategies to position your business

Digital marketing strategies are not complicated, and there is a lot of simple information available to understand and apply them. The point is to find the effective one that adapts to our particular company without wasting much time on trial and error.

Fortunately, we have qualified companies in the marketing area that provide us with their advice and experience to achieve our objectives. At Mintec, we help you position your business through digital commerce strategies and social networks. Contact us!

Digital marketing and social media: the perfect union?

What is the relationship between digital marketing and social networks?

What does combining social networks and digital marketing contribute to the brand?