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NexGen Health • Healthcare Technology

AI-Driven Marketing Revolution

-60%
Cost Per Lead Reduction
+100%
Lead Conversion Rate
35%
Sales Cycle Reduction
4.2x
Marketing ROI

The Challenge

NexGen Health, a healthcare SaaS company, was spending heavily on marketing with diminishing returns. Their team was overwhelmed with data but lacked actionable insights. Lead quality was inconsistent, and sales cycles were painfully long.

Our Approach

We implemented an AI-powered marketing stack that unified their data, predicted lead quality, and automated personalized nurturing. Our system analyzed thousands of data points to identify the highest-intent prospects and the optimal channels to reach them.

The Results

Marketing efficiency improved dramatically. Cost per qualified lead dropped by 60%, while lead-to-customer conversion rate doubled. The sales team now focuses only on prospects the AI has pre-qualified as high-intent.

The Challenge

Healthcare marketing is notoriously difficult—long sales cycles, complex buyer committees, and strict compliance requirements. NexGen was burning through their budget without clear visibility into what was working.

Our Approach

We built a unified intelligence layer that connected all their marketing data:

  1. Data Unification: Single view of customer journey across all touchpoints
  2. Predictive Scoring: ML models to predict lead quality and intent
  3. Automated Nurturing: Personalized content sequences based on behavior
  4. Attribution Modeling: Multi-touch attribution to optimize spend

The Results

The transformation changed how NexGen approaches marketing entirely. Instead of spray-and-pray, they now run precision campaigns that reach the right people at the right time with the right message.

Their marketing team went from drowning in dashboards to having clear, actionable insights delivered automatically.

"

Our marketing team went from guessing to knowing. The AI systems Mintec built give us insights we never had access to before.

Dr. James Chen
CMO, NexGen Health

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