What is YouTube Marketing and what benefits does it have?

YouTube is the quintessential social network for watching videos, subscribing, and building a career as a video creator. Therefore, it is no surprise that marketing has focused on this platform, as it reaches over 1 billion YouTube users, of which 80% are outside the United States, making its reach international as well. Marketing through YouTube is essentially marketing through videos, banners, or sponsored products in video blogs, which offers several advantages that we find in this video social network, such as:

• We only pay for the ad when the viewer watches more than 30 seconds of it, so yes, the ROI is more secure, and we don’t lose investments on an ad that the viewer won’t see.
• It allows us to move away from the static format of traditional blogs or banners, providing us with the video tools we have on television, but with more accessible rates and more viewers.
• It allows us to define audience targets so that our objectives are clear, thus avoiding filtering an adult product in a children's video.
• It has analytical tools so you can measure the effectiveness of your campaigns as well as their reach.

YouTube, its platform is our Smartphone Now, it is not enough to just know what YouTube marketing is; we must also consider that it is the platform from which viewers will watch us via smartphones. The Postcron blog shares some interesting data about YouTube that we should know, such as:

• More than half of YouTube traffic comes from mobile phones.
• Each year, the amount of time users spend watching videos from their mobile phones increases by 50%.
• The number of YouTube users from mobile phones doubles every year.
• On average, more than 1 billion videos are watched daily via mobile phones.
• Monthly, YouTube users in the United States spend at least 5 hours watching videos from their mobile phones.

Creating videos... why and for what? Just as content attracts, videos are a more convenient form of attraction. Why? Because there’s no need to read, and let’s admit it, we enjoy spending time watching videos. Through videos, our audience can get to know our products or services in an engaging way. A monologue, tutorial, or content that generates value and also builds trust with potential buyers can help create market niches among your channel subscribers, as well as provide more detailed information about who you are and who your company is. Additionally, videos are shared on social networks, which spreads your content across the web, and through the comments made, you can conduct market analysis to see if people like a product or if it raises questions. For all this, it is necessary, just as we create a blog, to create a YouTube channel that helps us promote ourselves as a brand or company, and obviously, to create a weekly publication calendar just like we do on our blog. Managing a channel on this network is similar to maintaining a blog, so you will likely be very familiar with this. Thus, this is YouTube marketing, some interesting facts, and the benefits it has for you; don’t hesitate to put it into action.