The 8 digital marketing trends for 2021 (that you should know)

2020 is coming to an end and has left us with many changes in the field of digital marketing. What kind of changes? With the pandemic, brands were more than ever forced to reinvent themselves, change, and try new channels. This new landscape has ushered in a new era of trends in digital marketing. Now there is immense competition for products and services all over the web, and only those who know how to adapt to new innovations will gain more audience.

Companies that want to be leaders will need to ride the waves of digital trends; it is essential for achieving success.

2021 will be an interesting year for the digital landscape. What’s coming? Why should you, as an entrepreneur, be prepared for what lies ahead? Here’s what I’ll tell you.

1. Artificial Intelligence in Digital Marketing

One of the strongest trends for the coming year is already in action. Automation is just one of the areas where you can truly understand the power of artificial intelligence.

For example, there are tools to create and manage “the customer journey” individually by sending personalized emails based on consumer behavior and habits. What can you achieve? Create a more effective message according to the consumer's stage and sell more.

2. Programmatic Advertising, What Does It Involve?

Big Data is the protagonist in programmatic advertising. What exactly is it? It refers to the automated advertising of audience spaces on the internet. For a few years now, it has been gaining traction, and many technology companies have made its prominence easier. Here are some channels:

Streaming platforms like Netflix, Amazon Prime, or Apple TV.
Wearables (smartwatches, sports devices) that have a wealth of data about their users.
Podcasts, another interesting format.

3. Omnichannel Marketing

The interconnection of digital channels is impressive. Omnichannel marketing aims to run one or several advertising campaigns across different digital channels. The idea is to expand the campaign in various formats to reach the maximum number of consumers.

4. Video Courses and Virtual Events

How many business lines does your brand have? The lockdown has accelerated digital transformation, and many companies are using video call platforms like never before to hold meetings or provide training to their teams or others.

The transition to digitalization of meetings, training, courses, and university classes has not been easy at all. There is still much to be done on a technical level. But the trend will continue into the next year, and tech companies know it.

5. Video Content as the Protagonist

TikToks, Instagram Reels, Twitter Fleets, Netflix. The digital world is betting on audiovisual content. For a few years now, the trend of videos has been growing nonstop. According to Hubspot, around 81% of brands are using video marketing in their content strategies.

How could you not use it? Audiovisual content has a tremendous impact on sales and ROI:

Tweets with video get up to 3 times more replies and retweets than those that are just text.
90% of users say that product videos are more helpful when deciding whether to make a purchase.
64% of users who watch a video are likely to purchase one of the associated products.

6. Audio, One of the New Trends in Digital Marketing

$60 billion is the approximate value of Spotify, after costing less than half at the beginning of the year and when they had not invested so much money and effort in podcasts.

Should your brand create one for the audience?

Easy-to-consume content anytime and anywhere.
Specific topics for a selected audience.
Great content for building brand recognition.
A lower investment compared to audiovisual content.
It conveys commitment and closeness to those who listen.

7. Enhancing Customer Focus

This factor will not go out of style, but its importance will increase for 2021. What’s the main reason? Potential customers are becoming more demanding, and the level of attention you give them is crucial in the number of sales and any conversions you are seeking. Focus on the customer, improve your product or service, and you will see the results.

8. Personalization, Are You Using It?

Did you receive an email that didn’t catch your attention? That happens many times a day. Hundreds of irrelevant emails in your inbox. It has a lot to do with enhancing customer focus.

That’s why the personalization of any content varies according to consumer behavior. Email sequences, social media content, video marketing, blog articles, among others. One more trend for 2021.

Now more than ever, you need a strategic ally to achieve your goals in the new year. Do you have questions? You can contact us.