Strategic planning of social media for businesses

Currently, the strategy you have on social media is very important to win against the competition. It is a reality that there is increasing competition on the internet, making it more complicated to stand out. However, if you have a good management of social media and all the resources surrounding your company, you can achieve it.

Every day, thousands of users or thousands of companies and businesses join the internet. Having a presence on different platforms brings various benefits, one of which is being recognized. This way, you will achieve more customers, increase your numbers, and become a company with high demand in the market.

Now, for this, it is important to have a good strategic planning within social media. If you work just for the sake of working or do not plan correctly what you are going to post on them, the result will be the opposite. So, we will show you in this article some of the key pieces you should keep in mind.

What is strategic planning for social media about?

When we talk about strategic planning for social media, we refer to a process in which certain decisions are made. From these, a much safer and more effective line can be followed, in this case, within social media. However, it is a process that can be applied to different aspects of your company to achieve better growth.

Once each of the goals is clear, it is time to execute them. This way, it is expected to complete each goal, properly resolve any eventualities that arise, and gain recognition. With this well executed, greater growth can be achieved, reach more users, and improve your sales.

Many companies do not fully apply processes like this, without mission or vision. This is a main indication that they will not achieve the growth they desire to have better numbers on social media. It is a challenge that must be faced, and everything is resolved through good strategic planning.

Aspects to consider when creating the strategy

It is not just about creating a social media posting plan and nothing more; there are several things that must be taken into account. It is a commitment to the company where employees and users are involved. This way, more people will be connected, representing or feeling represented by the values of your brand.

Among the main aspects to consider are:

• It is important to create a plan in which you can differentiate yourself from the brands that are your competition.
• Each of the options you offer must be completely competitive to stand out.
• It is necessary to evaluate a correct way to relate to your customers so that they feel part of your brand.

Who are the stakeholders in good planning?

It is clear that within any planning, there are different parties interested in its fruits. In this case, within social media, there are also groups of people and entities that need the success of the planning. All of these are involved in each of the results that the action executed on social media may have.

To identify them, it is necessary to know what their needs are concerning your brand. In addition to this, the expectations they may have about what you will achieve with your services or products. This way, you will have a much clearer idea of the influence you will have on each of the stakeholders.

We start with the most important, who are of course, the customers you will have as a company. These will be the ones who hire your services and always have an expectation about the results you can offer them. It is necessary that these be mapped out to understand them much better and know what they need from your brand.

On the other hand, employees are also an important part of the strategy you are going to implement. They contribute directly to the success you wish to have and to the execution of all the tasks that are established. Moreover, the more success there is, the more effort and willingness they will put into the work of a brand that represents them.

How are objectives defined on social media?

Don’t know how to start defining objectives? Don’t worry, we’ll tell you here.

It is important to design content that is well related and that marks significant relevance. Each of them should have a specific objective, this way the content strategy will gain much more relevance. This definition of objectives is usually determined by the SMART method, where different objectives are sought.

Measurable, achievable, specific, and relevant objectives will give meaning to the entire strategy. These are defined as follows:

• Measurable objectives are those that are applied, and from which there are different results that can be measured. It is necessary to have this type of results, as if they are not measured, they will not help us draw conclusions. Thanks to these, we will know if any strategy is working or not for the company.
• Achievable objectives are determined by results that can be achieved. It is necessary to be clear about the moment the company is experiencing and how the competition is doing. This way, a goal that is achievable within social media can be defined, much more realistically.
• In the case of specific objectives, it is a much clearer realization of what is going to be done. The clearer and more specific the missions to be performed on each social network, the better the action and the result will be.
• Finally, relevant objectives are all those that are directly related to the company. It is important that these go in the right direction, as if they have a mission that does not align with the company, results will not be achieved.

Now that we understand much better how objectives should be defined, it is necessary to know another aspect. This is the time in which each of the missions established will be executed. If the objectives are not met within this proposed time, it is clear that the plan needs to be renewed.

All of this leads to the implementation of Content Marketing and Inbound Marketing strategies. Now we’ll tell you about it! Meanwhile, you can learn about different social media strategies with Mintec.

What is Content Marketing and Inbound Marketing?

You may have heard that Content Marketing is just a trend on social media. However, this is no longer the case; now it is a necessary investment for every company or brand. Thanks to this method, different advances can be achieved on the internet.

When we talk about Content Marketing, we refer to a strategy that involves the user. Within this, the mission is clear: achieve greater growth and reach your brand's target audience. All this through the creation of content on the different social networks managed by your company.

This aspect will generate a positive response within customers and users. Thus, the entire environment you create with your social media will be positive for you to achieve success. This will be reflected in the number of interactions, the way your customers talk about you, and the success in sales.

It is important that in each valuable publication you generate, you convey a message that is correct and effective. This way, you can respond and provide a solution to the needs they may have. In this way, your brand becomes their comfort zone, the one that manages to provide solutions to their problems.

So, what is Inbound Marketing?

How does Inbound Marketing fit into all the strategy creation? Well, very simply, as this is the main strategy of Content Marketing currently used. That is to say, all strategies aimed at reaching people and improving their experience or interest are Inbound Marketing.

Subtlety is its main characteristic, as it will not be necessary to be invasive with advertising on social media. A much more discreet but totally effective work will be done in terms of results. All this is determined through its 4 important bases to achieve the objectives.

• The first of these is the attraction of the audience. For this, it is important to achieve something we have already mentioned, the creation of relevant content. If they find value in each publication on your social media, they will want to stay with your brand.
• After gaining their attention, it is important to convert each of them into leads. That is, they should get closer to your business and become potential customers. It is the transformation of a user into a loyal buyer of what you offer.
• This is how you can reach the sales step. If they are interested in what you offer, it will be time to give them the best possible attention to achieve the sale. It is important to show that your product is the solution they need to their problems and to close the sale process afterward.
• Accompany it with the charm your company offers. If the customer feels well received, valued, and part of your company, they will want to return. Moreover, it is not only about a good response when making a sale but also about support, guidance, and information.

With this idea, a positive result for your brand will be achieved. It is clear that if you prepare a whole strategy that encompasses what we have mentioned so far, you will gain significant advantages. Your brand will achieve important growth with social media strategies like the services provided by Mintec for entrepreneurs, professionals, and companies.

Advantages of creating a good social media strategy

With everything we have mentioned so far, it is important to know what the advantages of a good strategy are. If an effective strategic plan is achieved, the following advantages can be obtained:

More traffic to your website

Lead generation

More engagement for your brand

For this, the content production and all the content you generate can lead your social media users to your website. Imagine your brand achieving millions of followers on your social media with the entire plan designed. All this will turn into constant visitors to your website to finalize sales or learn about what you offer.

There will be more leads created with the visits that will reach your website. This will boost a greater number of people who can become your buyers and, therefore, more sales. Currently, this is one of the main missions set by 70% of companies on social media.

The more people join your company through social media, the more relationships can be built with them. For example, you can obtain a much more selective audience, and therefore, potential customers for what you offer. All this can be supported with quality content that increases interactions.

It’s time to create a good strategic planning for social media

With everything we have mentioned, it is clear that you will have a good foundation for strategic planning for social media. Remember that it is important to be clear about the position your company is in and that of your competition. This way, you can generate many more strategies based on reality and visualize accurately what you can achieve.

On the other hand, remember that with Content Marketing and Inbound Marketing, different objectives can be achieved. Both are fundamental. If you want more information, do not hesitate to contact Mintec, where we can help your company achieve better growth.