SEO (Search Engine Optimization) Is it that important for your business?

SEO (search engine optimization) is the optimization for search engines that allows you to position your website at the top for certain keywords. You are creating a content strategy and no one is visiting your website; what’s happening? Something is failing in the positioning strategy, or there is no defined strategy.

SEO has three fundamental pillars:

The technical part (technical SEO): This is the function that makes it easier for algorithms to read the site.
The content: The important thing is to solve the doubts and problems of people interested in your product or service.
Relevance and authority: When good work is done, the algorithm detects your site as trustworthy and relevant for users.

But, how is it done? What are the benefits for your business?

The importance of an SEO strategy for your business

Companies around the world are competing more than ever, and to do so, they must focus their efforts on the most relevant digital channels. Google is one of them, and to put things in context, let’s look at the following numbers:

56.1% of people in the world have access to the internet, and the number of searches on Google is 4,497,420 per minute. These are averages from a year ago; can you imagine the numbers to date?

But, what are the advantages of working on an SEO strategy?

People trust search results (SERPs), and the top positions are the most visited of all. Being in the top will increase the trust and authority of the website for your visitors.
Good content along with positioning in the top spots will increase engagement on your social profiles.
SEO gives you an advantage over the competition. When several companies sell the same thing, those that are better positioned will have better visibility and more sales.
A good positioning strategy is also about improving the user experience.

Many wonder: Is SEO worth it? The answer is yes. As you have seen, SEO is of great importance if you want to achieve better results in the world of digital marketing.

How to be in the TOP of Google

The best way to be at the top of the search engine is to be the best answer to people’s needs. Remember that, in every search, there is a need for:

Products
Services
Places
Guides

You must be that result that people want to read, consume, and buy. What actions can you take today to achieve this? Here are some:

1. Have a user-friendly website

UX and UI are necessary disciplines to create a relevant website for your users. It is also necessary to use simple and descriptive URLs. When you do this, you start to notice how people interact more with your page and content.

2. Create relevant editorial content

Content is king. Strive to create that content your audience needs to solve their problems and make their desires come true. It’s not just about creating content; it must be original content, and you have to publish regularly.

The goal is to maintain your audience's interest indefinitely and position your brand as the best in its field.

3. Identify the keywords for your business

Knowing what words people are using when searching on Google is vital for the success of the strategy. This is achieved through “Keyword Research.” What can you do with this? What we mentioned: understand the doubts and problems of your audience and help solve them with valuable content.

4. Adapt your website for mobile devices

A large percentage of visits come from mobile phones. What does this mean? It’s important that your website looks good on those devices. The “responsive” format will make the visit more pleasant for users from any device and will help you increase business opportunities.

There are many more actions you can apply in your company to improve search engine positioning. But, you can start applying the simplest ones and see small results in a short time. This way, you can decide if you need to scale your efforts and hire specialists in the field.

Without a doubt, SEO is something that takes time and should not be taken lightly. Google and other search engines are very necessary tools to increase the visibility of your business in one of the most important channels in the world, the internet.