Promotional Websites: The Art of Selling on the Internet in 5 Steps

To sell on the Internet, there are no miraculous solutions or magic recipes to apply. In reality, it’s all pure marketing and proven strategies. Of course, there are clever ideas and products that meet unmet demands, which suddenly achieve overwhelming success, but these are exceptional situations that rarely create new rules of the game. In general, you can always use the following list of tips on promotional websites, also known as landing pages, to succeed in marketing your products or services:

1. Let’s start with the case mentioned in the previous paragraph. ALL products that achieve explosive success on the Internet have one thing in common: they solve an unmet need. The exception is CREATING a need, covered by a specific product that the seller places on the market. The typical product is a kitchen or home accessory that performs a certain task more efficiently than previous products. Promotional pages, coordinated with advertising in traditional media or social media advertising, allow the user to place their order online and receive the product at home.
2. Graphic design websites specialize in creating landing pages, which consist of websites that offer detailed, free information about a specific product, with the aim of getting users interested in it and ultimately purchasing it. The system starts from the user’s interest in a topic directly related to the product and offers a newsletter to keep the user informed about the topic. Once the seller has proven to be an authority on the subject, selling to the potential customer becomes simple, as a relationship of trust has been established, stemming from the user’s interest in the product, or what they can do WITH the product.
3. Promotional websites, in coordination with the work of web designers, can create new trends in the market, that is, FADS. The starting point is an eye-catching landing page, with messages that generally attack social customs, a genre, or a competitor, directly or indirectly. A very notable example of this kind of strategy is Axe, a deodorant brand. By coordinating media advertising, web advertising, flash games, and other means, they have managed to dominate their market segment.
4. Currently, promotional pages centered around viral video clips are very popular, which spread quickly across the Internet because they are funny, controversial, or provide a new perspective on a trending issue. The page itself is not very important, so the design and advertising agency focuses on crafting the message in the video and, of course, the image. The effectiveness of this kind of strategy is so great that several corporations have adopted it for campaigns where they require more substantial results. The main advantage of this is its low cost versus the HUGE market response.
5. Advertising on social media is another hot topic among advertisers today due to its high effectiveness. Web agencies specialized in social media have creatives for the creation of landing pages and campaigns whose axis is the combination of fan pages, promotional websites, and social media advertising, with the goal of building databases of prospective customers.

If you have questions about how to build your own promotional websites, videos for viral advertising, or campaigns where you want to ensure success, count on our professional support.