Programmatic Advertising 2.0: From Demographic Targeting to Predictive Bidding
Stop burning budget on clicks that don't convert. See how AI predicts Lifetime Value (LTV) before placing the bid.
The old way of buying ads was simple: "I want to reach men aged 25-40 who like sports." The problem? That group contains both your most valuable customers and thousands of people who will never spend a dime.
Predictive Bidding changes the game. Instead of bidding on profiles, we bid on probabilities.
How It Works
We connect your CRM data (where the actual sales happen) back to the ad platforms (Google, Meta, TikTok) via server-side APIs (CAPI). But we go a step further. We deploy machine learning models that analyze early-funnel signals to predict future value.
Signal: User watches 50% of a video.
Prediction: 15% probability of purchase.
Action: Bid $0.50.
Signal: User visits pricing page and reads "Enterprise" FAQ.
Prediction: 80% probability of high-ticket deal.
Action: Bid $15.00 to dominate their feed.
Efficiency at Scale
This isn't just about getting more leads; it's about getting better leads. Our clients typically see:
- 30-50% reduction in Cost Per Acquisition (CPA).
- 2x increase in Lead Quality Score.
The algorithm learns faster than any human media buyer. While your competitors are manually adjusting bids on Friday afternoon, your AI agents are making thousands of micro-adjustments every second, 24/7.
