Marketing techniques to directly target your target market... and shoot!

Traditional media, such as print, television, or radio, allowed for the development of very refined marketing techniques, which in some cases take into account mass psychology in order to achieve specific objectives. In fact, psychology is a powerful ally in any sales strategy. The purpose of almost all marketing campaigns is to increase the sales level of a specific product or service, or to position a brand. The Internet has enabled the development and execution of Direct Marketing strategies, sidelining traditional media, which limited the expansion of small and medium-sized enterprises due to the burden of their high costs. But what is Direct Marketing? It can be defined as a set of strategies and techniques that offer DIRECT contact with the target audience, as opposed to mass contact, such as television, where the user does not have the opportunity to interact directly and instantly with the seller. These strategies, due to their impact on the Internet, are ideal for companies or professionals eager to showcase new or innovative products and services, who may not have a high budget but do possess GREAT imagination and creativity. Take a look at the most commonly used marketing campaigns due to their effectiveness: Email Marketing. This involves sending mass emails. Contrary to popular belief, it is not about sending SPAM, but rather about creating databases of people who are directly or indirectly interested in a specific product/service. To grow these databases, you must offer something in return, such as an e-book with useful information related to your product, and create a page called a “landing page” that powerfully grabs the visitor's attention, encouraging them to download the book in exchange for their email address. Additionally, you must promote the landing page, whether on Google, Facebook, or another social network, where you can create a campaign with budgets as low as 20 dollars. The goal here is to create a LARGE list with thousands of users, potential buyers of your product. Couponing. This is a truly winning strategy for those who combine their website, physical location, and online advertising. For example, a pizzeria is the ideal business for this type of strategy. It involves creating a campaign that offers a second pizza for free or a 50% discount on JUMBO pizzas. To do this, you need to create a landing page or place the promotion in the most visible area of the main page of the website, put up advertising posters in the physical location related to the online campaign, and of course, announce the campaign on social media, carefully targeting the audience you wish to reach. The site should allow the user to print a coupon or, alternatively, show the promotion on their mobile phone at the time of purchase. This strategy is applicable to countless products, ranging from perfumes to handicrafts. If your product or service requires marketing consulting, count on us to successfully develop your project. As a marketing agency, we have extensive experience in product marketing, service marketing, and social media-oriented campaigns.