Instagram for Business: 6 Keys to Success.

Instagram is here to stay! It is one of the social networks with the most active users globally, ranking third behind WhatsApp and Facebook. Users share content every day, socialize, and recommend brands and their products. This, and much more, is why it is essential to use Instagram for business and achieve success on this social network.

However, just having a profile for your brand on Instagram is not enough. It is necessary to be active and know the tricks that will help you boost your brand on the platform with the most opportunities for small, medium, and large businesses. Discover the 6 keys for your business to succeed on Instagram.

1. Start with a strategy.

You have created your Instagram profile for your company, and you want to start posting images of your products or services. Wait a moment, don’t do it yet. It is important that before you start developing your brand on Instagram, you plan an effective strategy for its success. So start with a plan, visualize the objectives you want to achieve on Instagram as a business, the audience you want to target, the message you want to convey, and what type of posts you will upload to engage your users. Be very specific when planning your strategy. Once you have this information, it’s time to take action.

“Success for your business on Instagram starts with an effective strategy.”

2. Optimize your profile

It is essential that your profile is complete, with all the information that users or potential customers need; this data will be important for them to easily acquire initial information about your brand. Write an optimized description, complete it with the most relevant information about your business, such as the industry you belong to, the products or services you sell, contact information like phone number, payment methods, and your corporate website. Also, remember to optimize your profile picture with your brand logo and make your profile public to achieve greater reach. Optimizing your profile will also help influence Instagram’s search engines; if you include your business sector in your username, it will be easily found by many people searching for that sector in the search section.

“Optimizing your profile helps facilitate information for your users.”

3. Pay attention to your followers

When you actively listen to what your users say, you can realize what they are missing. This has three positive effects: First, you will strengthen your relationship with your followers, as by listening to them, you can create the content they expect; your users will appreciate it by sharing your content with their friends, thus achieving greater reach. Second, you will humanize your brand; it is key to know that social networks are used by people like you, with individual motivations and desires. Channel the emotions of your users and gain their closeness. Third, and no less important, when you consider their problems, you can respond as a company to their needs by offering specific products or services, thus generating more sales.

“Your followers will be your loyal promoters if you give them the attention they need.”

4. Use Hashtags

Hashtags are an essential tool for any company on Instagram that wants to gain greater reach in the community and achieve more visibility. Add functional hashtags related to your brand in all your posts, but be careful not to overuse them, as it could backfire. Create two categories for your hashtags: the first with approximately 4 words related to your brand and the second with 5 words related to your post. A trick to select them is to see in Instagram’s search how much is being said about the hashtag in question; filter the ones that seem most important to you and apply them in your daily posts.

“Gain greater visibility with hashtags related to your brand.”

5. Don’t lose consistency

One of the most important keys for your brand to successfully thrive on Instagram, and on other social networks, is to create relevant content and be consistent. Captivate your followers with content that grabs their attention, but don’t do it just once a week; you need to do it every day. Your users will notice your dedication, want to follow you, and share your content with their friends. Instagram offers different methods to maintain frequent activity: post stories, posts, videos, run giveaways, and more, so you can keep your audience engaged with your next post and achieve more interactions.

“Consistency is the key to success on social media.”

6. Don’t sell your services, sell the experience.

Instagram is not a place to sell your products. On this social network, making your followers aware of the experience they will gain when they purchase your products is what sells. Therefore, when you start posting, consider how these will affect your users. For example, if you have a café, don’t sell a cup of coffee; instead, sell the experience of sharing a moment with friends over coffee in the afternoons or having a moment of solitude for reflection in a warm and friendly environment. By offering your services this way, you can reach the emotions and feelings of the people behind the screen, thus gaining loyal customers and consolidating your brand in the market.

“Sell emotions and experiences, gain loyal customers for your brand.”

Conclusion

The secret to boosting your brand on Instagram is to first start structuring your business. Consider all the main aspects of your brand, from the logo, colors, typography, etc. Once you have thought about and created these resources, it’s time to think about what your objectives as a brand will be. Do you want to sell your products or promote your services? Do you want to achieve greater authority on social media? Do you want to generate loyal customers or relationships with other users in your area?

The main objective varies depending on what each brand wants to achieve, but once consolidated, you can start planning an effective strategy for its achievement. Continue with the optimization of your social media profile with the information your users need to know quickly. When you start to create relevant content for your audience, always keep in mind to listen to your followers; they are the ones who will purchase your products or services, so it’s important to know what they want to offer them. Remember to use popular hashtags dedicated to what you want to sell; it is extremely important to be persistent. Don’t get frustrated if initially, you don’t have the interactions you expected; it’s a matter of being consistent and maintaining a rhythm in your posts. Lastly, sell the experience to your users, more than your products or services; think about what they will experience when acquiring them. Follow the example of brands already recognized by everyone; they don’t just sell their products but a lifestyle, a moment of relaxation, a space to share with friends, etc.

Identify what experience your brand wants to provide. Keep this guide in mind and apply it to your business when starting your company’s journey on social media.

The revolution of social media has already begun, and at Mintec we know this very well. Social media requires absolute dedication; many business owners or professionals from different fields cannot pay full attention and fail when trying to do it on their own, as they must be even more focused on what is essential, their businesses, their services, the quality of their customer service, etc. As a Digital Marketing agency, we want to help you achieve all your brand’s objectives on social media by promoting your products or services through effective strategies, thus gaining loyal customers and exponential profit.

Shall we work together on your growth? Let’s talk.