Facebook® is the social network that split the history of the Internet and various virtual processes in two; it has millions of followers around the world, providing an effective method of communication both with people nearby and those at great distances, making it a tool for social marketing, also known as Facebook® ads. Likewise, Facebook® serves as an appropriate method for companies to have direct contact with their target audience, whom they want to reach, or with their customers, who consistently purchase products from them. For businesses, Facebook® is not only an effective marketing alternative but also an excellent way to disseminate advertising more economically and targeted. Two alternatives of Facebook® for businesses:
- Facebook® Ads: this advertising method of the social network is exclusively for businesses and/or entities such as artists, among others, allowing for a diagnostic of the strategy, as this option provides statistics showing how many people the ad reached, according to the chosen market segment.
- Fan page: traditional Facebook profiles only allow for 5,000 contacts; this social network, recognizing the need for dissemination by businesses, created the fan page, where entities can have as many contacts as they wish, transmitting the information they need to a mass audience.
The first option of Facebook® for businesses adapts to the advertising entity, regardless of whether it is a large, medium, or small entity, and the second is completely free and can maintain permanent contact with as many people as desired.