E-commerce and social media: A happy couple?

Although just five years ago it made no sense to relate social media to e-commerce, nowadays it is common to see these coveted singles walking hand in hand in cyberspace. Jokes aside, the perfect combination of the moment, and at least for the near future, to see your business grow involves linking your businesses on the most popular social networks with advertising and social management on Facebook, Google+, or the social network that best fits your market niche. The most popular and successful combination at the moment is to create a virtual store and advertise it through Facebook ads, first creating a social media marketing strategy consisting of one or more advertising campaigns. There are even services that develop applications for social media that create additional tabs on the page from which the campaign will be run (that is, the product/service "fanpage"). In this tab, you can sell your products directly to your Facebook fans. Nothing is easier than creating a virtual store! Just acquire your own website, use the content management system of your choice, and you're all set! If you need expert help to create an e-commerce site or a professional advertising campaign on Facebook, count on our support. Keep in mind that you should have at least 2 or 3 professionally designed ads to attract traffic. Both the text and the image must capture the user's attention to the point that they feel compelled to click on the advertisement. At the end of the campaign, you will be able to analyze which ad was the most successful, whether to reuse it or to design a new campaign that further refines the "seduction" of the ad. From a logistical standpoint, it is usual to choose a group of "popular" products and a few new products to promote through Facebook pages or another social network. At the end of each campaign, you will be able to see which products were the most successful, and just like in the previous case, prepare for the next campaign by stocking up on the best-selling products and advertising what people are searching for the most. Advertising on Facebook and the most popular social networks is currently an excellent alternative to Google advertising, with the added benefit of "word of mouth" advertising, which can end up trending a product or service if the campaign is executed properly. The only limit, literally speaking, is your imagination. In short, e-commerce and social media are living their best moment; one could say they are even in their "honeymoon."