5 Tips for a Business to Have an Online Presence.

Whether it's a new company or one with years of experience, in these times, it is essential to maintain an online presence. Below are 5 tips to successfully achieve that presence.

1. Own and Memorable Domain Name

Your domain name should be precise and easy to remember. Ideally, your potential customer should be able to guess or easily find your domain name if they already know your business name. It is important to choose the right domain name, and it should be a top-level domain (i.e., .com, .net, .org, .hn, etc.). Remember that having a domain name allows you to own customized email accounts, demonstrating exclusivity and professionalism for your company: it is better to have an email with your company's domain (like [email protected]) than to use FREE email accounts like Yahoo, Google, or Hotmail, which are VERY BADLY VIEWED in the business realm. At Mintec, we offer domain name registration services, with privacy options, allowing you to hide your personal data from any WHOIS service, as a measure of privacy and security.

2. Reliable Hosting

Your website should be hosted with a reliable and secure company. If you are hosting an informational webpage, your ideal option is shared hosting. If you are going to use advanced applications, you may require dedicated resources through a VPS or dedicated server. Shared web hosting guarantees your site's availability at 99.9%, which means it will always be available 24 hours a day, 7 days a week. Make sure the provider offers technical support via phone and email.

3. Solid Design

Your website should have a solid and attractive design, always related and focused on the field you are dedicated to. The visitor to your website should not have to worry about how to navigate your site or how to find the information they need. Only use graphics relevant to your business, and try to omit excessive animations or graphics as they can make your website load more slowly. Ensure that your web pages are displayed the same way in all popular browsers.

4. Good and Relevant Content

Quality content is what will help your website generate quality traffic. Good and original content can include informative articles, news blogs, case studies, testimonials, product images, etc. Your material should be original and not copied from other websites. Your content must be unique and meet the expectations of your visitors. Include your contact information; this way, your visitors will always have a way to contact you.

5. Be Social and Promote Yourself

There are many ways to promote your services online. One of the easiest and increasingly popular methods is the use of social media. This way, you can enter a market of millions of users directly. Social media is the most personal way to offer your products and services and to have more efficient customer service. You can also optimize your search engine positioning. This way, when a potential customer searches for services related to yours on the most popular search engines, your website will appear on the first page of results, allowing you to have more daily visits. It has been proven that most users who perform a search do not go beyond the first or second page of results on Google.