3 types of target audiences that will help you convert more on Facebook Ads
3 types of target audience that will help you convert more in Facebook Ads
Facebook and Instagram are two of the most widely used sales channels right now. They are so effective for many reasons, but one of the most notable is that they allow you to reach your target audience so precisely and cost-effectively that it can cost as little as 1 dollar a day.
How do we achieve these results at Mintec? We know the best practices for Facebook Ads regarding the proper selection of audiences that actually generate sales.
In this article, we will talk about three types of audiences that you are not utilizing in the best way, which represent a good digital asset for your business.
1. Detailed Targeting Audiences: Avoid Using Only Invented Interests!
What do we mean by invented or fictitious interests? These are those defined by Facebook's artificial intelligence. Each person is grouped into different interests; for example, people interested in the gym are grouped under an interest called "gym." Examples of fictitious interests:
Each of us is tagged in countless interests defined by Facebook. So, what interests should you use in detailed targeting, besides the fictitious ones?
The ones that actually exist. Which ones? If you are selling products related to people who go to the gym, you could use some of the companies that are well-positioned in the market.
Each company page has a number of followers; your potential customer could be one of them. So, what’s the difference? A user who follows one of these companies is genuinely interested in its products, so they might also be interested in yours.
The best way to do this is by using fictitious interests while adding variables of the names of the fan pages of companies related to your product.
Example of good practices in detailed targeting:
2. Lookalike Audiences
Can you imagine finding people similar to your current customers? Well, it’s possible with lookalike audiences.
Thanks to Facebook's artificial intelligence, we can find profiles that closely resemble the people who have purchased from you or taken some important action for your business.
With all this information, it will be easier to build effective social media marketing strategies; perfect for converting more and bringing countless customers to your business.
3. The Famous Remarketing
The magical remarketing is one of the keys to selling more on Facebook Ads.
Remarketing is the best way to reach people who have already visited your website, liked your page, downloaded your app, or interacted in some way with your digital assets. These interactions qualify them as MQLs (Marketing Qualified Leads), and you can assume that these users are more likely to convert than those who did not interact in the past.
Remarketing audiences are ideal for use in communications about special promotions, so they can be pushed through the sales funnel with some discount, loyalty strategy, coupons, among others.
In general, the types of custom audiences available are shown in the following image:
The highest ROAS (return on ad spend) of the entire campaign is concentrated in these audiences.
Remember that these are people who have already shown interest in your brand. They just need to get to know you better, and if they are the ideal customers, they will buy from you.
Facebook and Instagram are powerful tools to grow your business to new levels.
At Mintec, we are experts in digital advertising and we partner with startups and medium-sized companies in Latin America to help them achieve their goals.
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