10 social media marketing tips to sell more

Selling on social media has become an art. A few years ago, competition on social channels was minimal; the result? Selling was much easier. But, everything has changed. Now there are thousands of brands paying for advertising and creating amazing content to attract their potential customers.

It's complete madness. Let's put things into context and analyze some relevant data. Facebook, the social network with the most users worldwide, reached 2.32 billion users; just in the year 2018.

Can you imagine the growth to date? Let's look at another important metric: the company reported that its advertising revenue in the second quarter of 2019 amounted to $16.624 billion. In just 3 months! And all of that without counting the growth during 2020, because now more than ever, companies are jumping on the online advertising bandwagon and creating content to position their brands as sector leaders.

And yes, maybe now you are rethinking all this about advertising on social media. If you are just starting out or still considering it, it's time to invest time and money in the most popular channels today.

In this article, we will analyze some tips that will help you sell more and maintain growth on social media.

1. Define an ideal customer profile.

The first step and also the most important is to create a profile that describes your ideal customer. How is that? Sit down and think for a moment, who is my perfect customer? What do they like, what don’t they like? What do they do in their free time? What are their problems and why do they choose one brand over another?

And before you think about it: NO! Your customer cannot be “everyone” or “women aged 30” or perhaps “men with beards.” It goes beyond such superficial elements.

Yes, yes, it may all seem very complicated to know, but there are several ways to find out who that perfect person is to buy from your business. You can achieve this through interviews, surveys, and more complex market studies. Starting is what’s important!

2. Create S.M.A.R.T. goals.

Improvisation isn't bad, but doing things with little or no planning from the beginning can be a headache. What does it mean for a goal to be S.M.A.R.T?

• Specific: Increase website visits? No. The correct way to phrase it is: increase website visits by 30%.
• Measurable: Measure what matters most. Don’t chase vanity metrics like reach, likes, or comments. Remember what your main goal is and pursue it to the end.
• Attainable: It’s fine to be optimistic, but make sure your goal is attainable.
• Relevant: Achieving the goal should be a milestone for the company, set aside the less important.
• Timely: Finally, set deadlines for deliverables and reporting results. Don’t leave it to chance. When you have a well-defined goal, it’s just a matter of time before you know the results.

3. Choose the right channels.

You don’t have to be on all social channels just for the sake of it.

Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest and many more; each has a different purpose. Each has its advantages and disadvantages, but the key is to answer one question: Where is my potential customer? Well, that’s where you need to be.

4. Create a plan for interesting content.

Creating content is one of the most complicated tasks in the entire strategy. But don’t worry, you have created your potential customer profile and also identified the right channels.

When you know the person who is most willing to buy from you, it’s easier to know what to say and what to do. Start solving common problems related to your products or services, speak to them. Make them the hero of the story; in which your brand is their guide.

When you find the balance, you’ve got it. Keep creating relevant content and the rest will follow naturally.

5. Be consistent.

Consistency is the key to success. Publish excellent content every day, and adapt the formats to the different channels you have in your strategy. Engage with them, and you will connect more and more. Guess who they will think of when they have a problem you can solve? Of course, your brand.

6. Provide excellent customer service.

There is a very common problem among brands on social media: they are not responding to all messages and comments from potential customers.

We understand, it’s overwhelming to find your message and comment inbox full; and even more to have to respond to each one of them. But it’s vital to do so. It reflects well on your brand, and your audience will feel that closeness with you, which translates into more sales in the long run.

Remember, every detail is a small piece of the puzzle. Try to keep everything in mind, and you will see the desired results.

7. Measure what matters most and make changes regularly.

Remember the S.M.A.R.T goals? Well, it’s time to measure the most relevant aspects of your strategy. Sales keep a business afloat, so generally, it’s the metric you should keep in mind as relevant for your company.

There’s a saying that goes: “What isn’t measured doesn’t improve.” The good news is that Facebook makes it easy; everything can be measured. From engagement to audience effectiveness, or a post. Is something not working well? Change it and run more tests.

8. Add calls to action.

CTAs or calls to action are buttons, links, or texts that try to convince your potential customer to take some action like buying, registering, watching a video, scheduling an appointment, or even leaving a comment. Want them to buy from you? Say so. You can create a text that says: “Schedule an appointment TODAY.”

Surely you’ve experienced reading a text that leaves you a bit confused at the end, “and now what do I do?” you might ask. That’s because there’s a lack of a call to action that completes that text. Don’t forget, add a CTA in every post you make on social media and increase your conversions.

9. Use copywriting to your advantage.

Copy what? Copywriting, also known as advertising writing. What does it mean? It’s a type of writing focused on instantly or gradually convincing a person to take action. In other words, persuading with the power of words that potential customer to buy or take another relevant action for your business.

Remember something important: the message you convey is one of the most relevant factors in the entire strategy and can define your success or failure. Use it to your advantage and impact your potential customers!

10. Integrate a website into your strategy.

Have you heard of the sales funnel? If you don’t know yet, let us explain. A sales funnel is the process each person in your audience goes through until they buy your product or service. Because no, not everyone who visits your page or social media will end up being customers or promoters of your brand.

Let me give you an example: How many people come into your store to ask and end up not buying? Many, right? The same happens with the conversion funnel.

That’s why a website is so necessary, because you have control and can measure how many people visit you, and then launch advertising campaigns to that same audience that is already interested in what you do. What comes next? A percentage of the people who show interest in your brand end up buying. We’ve reached the end, and this has been very valuable information that will boost your company’s social media efforts.
Do you have questions? At Mintec, we specialize in creating, optimizing, and scaling all your company’s digital efforts. Contact us if you need a hand.